Holy Cow! Where has the past year gone? I can’t believe today marks the one year anniversary of my Etsy shop.
I had tried selling on Etsy years ago, but didn’t sell a single thing. This time around I had a very successful first month, followed by two or three months of decline, and then in March my sales slowly but steadily rose.
To celebrate my one year anniversary, I’m going to share 5 tips for becoming a successful seller on Etsy, along with a coupon code to use in my shop this week!
Five On Friday- Five Tips On How To Become A Successful Seller On Etsy
1. Be unique! This seems like a no-brainer, but you need to have something that sets your shop apart from the rest.
When I first started selling on Etsy, I sold melted record bowls, pillowcases and tote bags- real original, right? I know… yawn! There’s a reason I sold nothing that first time around- I had nothing unique, nothing that buyers couldn’t find somewhere else or make themselves!
Now, I sell customized metal stamped bracelets. While there is a lot of metal stamped jewelry on Etsy, what sets mine apart from the rest is that I customize it with coordinates- mostly I sell to military families who wear the coordinates of the location of where a loved one is deployed to or to those in a long distance relationship. I have my own niche of fellow military spouses and families and that has kept my following going!
2. Pictures pictures pictures!
Potential buyers can’t pick up and hold your item, so you have to accurately represent what it looks like in pictures. Etsy allows you to post up to 5 pictures- use all 5! Show it from the front, back, side, in use, with something that shows its size, etc. Also, learn how to properly use your camera. I have two posts here and here on how to take better product photos for Etsy or Ebay using just your point and shoot!
3. Good customer service.
I can’t tell you how many times a buyer has thanked me for my quick response to their questions, for the little touches such as the tissue paper and bakers twine I wrap their items in or for getting their item out ahead of schedule. I know when I purchase something I love it when the seller takes the time to carefully wrap it, or to include a little something extra.
Etsy has an app- if you have a smartphone, I highly recommend installing that app so you can get immediate notifications when someone purchases from you or messages you. When I get a purchase, I usually message the buyer to thank them for their purchase and to let them know when it will be mailed out. I also reply to conversations (messages in Etsy-speak) as soon as possible. I know when I buy on Etsy I like to be “kept in the loop”. Unfortunately, I have had far too many sellers never respond to my inquires, and that just means lost sales for them because I’ll move on to someone else!
4. Shop Stats
Etsy has an area called “shop stats”. (You can find it by clicking on “Your Shop” in the upper right hand corner of the Etsy site, and then clicking “shop stats” from the drop down menu). Shop stats will turn out to be invaluable to you- it lists how much money you’ve made (and you can pick to show by year, month, week, day, etc), where your traffic is coming from (what websites people were on to bring them to your page) and what search terms people use to find your shop.
The first part is helpful for obvious reasons- you want to see how much money you’re making!
The second part is great to see what sites are trending- are lots of people coming to your site from Pinterest? Make sure to pin everything you post! Are you getting a lot of traffic from Facebook? Make sure to “share” your new items! You get the idea.
The last part is most crucial in my opinion. Here you can see what search terms bring people to your site- on my site (as you can see in the image below) the two most popular search terms that bring people to my shop are “long distance relationship” and “disney”, so I make sure to include those terms in my listings and use those terms in the tags for the listing.
I didn’t learn that Etsy had an SEO until a few months into my selling, but once I discovered it and how to use it, I saw a jump in my sales. Basically, SEO is how search engines find your shop. In order to optimize it, make sure you are using key words in the first sentence or two of your listing description. I made the mistake of writing general things such as “own a customizable, one of a kind metal stamped necklace” in my first sentence, which wasn’t bringing people to my shop. When I changed my first line to “this necklace is perfect for those in a long distance relationship or military families with a loved one who is deployed” it brought in more people because it focused on my top keywords. A snippet of what it looks like is in the below screenshot:
There is so much more that goes into becoming a successful seller on Etsy, but those are my top five tips.
If you want to read more, check out a post I did a few months ago on how and why I got started with Etsy. You can find that post here!
Are you on Etsy? Leave me a comment with your shop name and I’ll be sure to stop by and follow you, and I’d appreciate anyone who follows me! As always, you can also find me on Facebook and Instagram. If you post something on Instagram that you’ve made from my tutorials, make sure to tag me so I can see it and use hashtag #handmadeisbetter !
If you read this far, thank you! You deserve a coupon! In honor of my one year of selling on Etsy I am offering you free shipping on any purchase of any size being shipped to a domestic address.
To get the free shipping, purchase anything from my shop between now and November 11, 2013 at 11:59 PST and enter the code 1YEARFREESHIP at checkout. Etsy will take care of the rest and deduct the shipping!